Effective Persuasion (PowerPoint PPTX)

Your ability to persuade colleagues, peers, and senior leaders plays a significant role in achieving success. By convincing or persuading others, you can create direction, alignment, commitment, and make your vision, goals, objectives, or ideas a reality.

Effective persuasion is the ability to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. It's important to note that persuasion is not the same as manipulation; it involves presenting valid reasons and fostering genuine understanding.

During the Covid-19 pandemic, persuasion skills are critical for government officials who are required to convince people of the need for lockdowns, practice safe management measures (e.g., wearing masks), and getting vaccinated.

In this presentation, you will learn the principles and processes developed by world-renowned psychologists such as Robert Cialdini and William J. McGuire that you can deploy to improve your powers of persuasion and increase your influence. This presentation can be seamlessly integrated as a module into your soft skills training program, including Leadership and Communication skills.

LEARNING OBJECTIVES

1. Acquire knowledge on the key concepts and principles of persuasion.
2. Understand the persuasion process and the barriers to successful persuasion.

CONTENTS

1. Introduction & Key Concepts of Persuasion

2. Cialdini's 6 Principles of Persuasion
•  Reciprocity
•  Scarcity
•  Authority
•  Commitment & Consistency
•  Liking
•  Consensus (Social Proof)

3. McGuire's 6 Steps of Persuasion
•  Presentation
•  Attention
•  Comprehension
•  Yielding
•  Retention
•  Behavior

4. Barriers to Successful Persuasion